Market Research & Business Development Services
Codex seeks to approach collaborations from the perspective of the client. How to extract value toward business decisions and seek findings to immediate executive decisions & illuminate on anticipated changes and potential longer-term strategic directions
Pre-launch services:
Market Assessment of New Products
Market Strategy Development
Post-launch services:
Market Response/Product Tracking
Customer Satisfaction studies
Codex Market Research Services cover your market research needs, stemming from pre-launch product market assessment to mature life-cycle-management in their respective environments
Market Assessment
- Market Overview
- Market Exploration
- Pre-launch Market U&A
- Needs/Unmet needs
New Product Test
- Concept Test
- Pricing/Price Sensitivity Test
- Promotional Message Test
- Market Segmentation
Market Strategy Development
- Product Positioning
- Hospital Listing
- KAM management
- Distributor Evaluation
- Market Forecasting & Trend
- Pricing Strategy
- Regulatory Environment
Market Response
- Product U&A/ATU
- Prescription/usage behavior
- Share-of-Voice (SOV)
- Patient Journey/Flow
- Customer Buying Process
- Market re-segmentation
Brand management
- Product Penetration
- Prescription Tracking
- Performance Tracking
- Message Audit/Recall
- DA Test
- CRM Strategy
- Sales Audit
- Education Program Tracking
- SFE Optimization
- Pricing Strategy
Customer Satisfaction
- KPI measurement
- Voice-of-Customer (VOC)
- Patient Compliance
- Distributor Satisfaction
- Point-of-Sale Satisfaction
- Employee Satisfaction
Business Development Services
Codex Business Development Services provide organic and/or inorganic growth strategies
From individual product level, pipeline expansion & company level expansion options, as well as SFE solutions
Market Response
- Product U&A/ATU
- Prescription/usage behavior
- Share-of-Voice (SOV)
- Patient Journey/Flow
- Customer Buying Process
- Market re-segmentation
Brand management
- Product Penetration
- Prescription Tracking
- Performance Tracking
- Message Audit/Recall
- DA Test
- CRM Strategy
- Sales Audit
- Education Program Tracking
- SFE Optimization
- Pricing Strategy
Customer Satisfaction
- KPI measurement
- Voice-of-Customer (VOC)
- Patient Compliance
- Distributor Satisfaction
- Point-of-Sale Satisfaction
- Employee Satisfaction
Codex Consulting
Keeping you Ahead of the Curve
